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Contemporary Management 7th Edition by Gareth Jones,Jennifer George
Edition 7ISBN: 978-1259545474Contemporary Management 7th Edition by Gareth Jones,Jennifer George
Edition 7ISBN: 978-1259545474 Exercise 20
Go to the website of Kraft, the food services company ( www.kraft.com ). Click on "Corporate Information" and then explore its brands.
Given the way it describes its brands, what kind of divisional structure do you think Kraft uses? Why do you think it uses this structure?
Given the way it describes its brands, what kind of divisional structure do you think Kraft uses? Why do you think it uses this structure?
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Contemporary Management 7th Edition by Gareth Jones,Jennifer George
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