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Contemporary Management 7th Edition by Gareth Jones,Jennifer George
Edition 7ISBN: 978-1259545474Contemporary Management 7th Edition by Gareth Jones,Jennifer George
Edition 7ISBN: 978-1259545474 Exercise 5
Go to the website of Kraft, the food services company ( www.kraft.com ). Click on "Corporate Information" and then explore its brands.
Click on featured brands and look at products like its Oreo cookies. How is Kraft managing its different brands to increase global sales? What do you think are the main challenges Kraft faces in managing its global food business to improve performance?
Click on featured brands and look at products like its Oreo cookies. How is Kraft managing its different brands to increase global sales? What do you think are the main challenges Kraft faces in managing its global food business to improve performance?
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Contemporary Management 7th Edition by Gareth Jones,Jennifer George
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