Essentials of Business Communication 10th Edition by Dana Loewy,Mary Ellen Guffey

Exercise 29

Following is a letter to a customer who demanded a brand-new replacement smartphone under her wireless phone protection plan.
Your Task. Analyze the message. List at least five weaknesses. If your instructor directs, revise the message.
Current date
Ms. Haley Tranquillo
501 Westhampton Way
Richmond, VA 23173
Dear Ms. Tranquillo:
This letter is being sent to you to inform you that warranty repairs or replacements are not available for damage caused by operator fault. The dot inside your smartphone indicates in bright red that the device suffered prolonged exposure to liquid. The phone also shows signs of heavy external abuse-quite rightly excluded from coverage under your protection plan.
Your phone retailer, Westhampton Wireless, at 422 Pleasant Valley Road, forwarded your device to us. Our service technician made an inspection. That's when he discovered that your Droid had not been treated with proper caution and care. He said he had never seen such a gunky phone interior, and that without a doubt the gadget was subjected to blunt force on top of that! You are lucky that the touch screen did not crack or break and that you didn't lose all your data irretrievably since you apparently didn't bother to arrange for a backup. Today's smartphones are sophisticated high-tech devices. They must be handled with utmost respect. You wouldn't believe how many users accidentally drop their phones into the toilet.
The Peace of Mind Plan that you have purchased gets rave reviews from users. They love the protection their expensive equipment enjoys at a low monthly cost of $5.99. However, this plan plus the manufacturer's warranty on your Droid covers only this one thing: manufacturing defects. Your warranty has expired by now, but it wouldn't cover neglect and abuse anyway. Your Peace of Mind Plan is in effect but only covers you for theft, loss, and malfunction. It explicitly excludes liquid and physical damage. In any case, there is always a deductible of $89. We can't replace the Droid at no charge, as you request. But we could sell you a remanufactured model, at a cost of $49 plus tax. Your other option is to purchase a new device at full retail cost. Furthermore, since you have a two-year contract, you will be eligible for an upgrade as you are nearing month 20. You could go to www.alphawireless.com to browse new calling plans and see current smartphones and perhaps order a product or service online.
Let us know what you want to do. We pride ourselves on our unparalleled customer service.
Sincerely,
List at least five weaknesses.