Essentials of Business Communication 10th Edition by Dana Loewy,Mary Ellen Guffey

Exercise 2

Two students at Cambridge University in England raised more than $40,000 toward their university tuition by wearing business logos painted on their faces for a day. Dunlop, however, went to the extreme by offering a set of free tires to those who would have the company's flying-D logo permanently tattooed somewhere on their bodies. Ninety-eight people complied. Is it ethical for advertisers to resort to such promotions dubbed "skinvertising"? Do you think it's even effective? Would you participate?