Essentials of Business Communication 10th Edition by Dana Loewy,Mary Ellen Guffey

Exercise 38

People are increasingly sharing persuasive and promotional social media posts. Most of the persuasive micromessages incorporate some elements of sales techniques-individual AIDA components. Naturally, few of us would buy something solely on the basis of a tweet, but such micromessages are teasers or alerts, directing receivers to websites, video clips, and other media.
Tip: To find persuasive posts fast, view the ultra-brief LinkedIn member ads visible on the right side of most LinkedIn screens. Alternatively, visit the sponsored links at Bloomberg Businessweek. Determine whether tweets and posts ask questions, favor the "you" view, and use other features that are hallmarks of persuasion. Share your results in class. Analyze and critique each other's findings.

Your Task. Examine a Twitter feed or other social media (e.g., LinkedIn) for persuasive micromessages that feature AIDA components such as attention getters, reader benefits, calls for action, limited-time offers, freebies, and so on. Arrange them in categories as shown in Figure 8.9.
(Reference Figure 8.9)