Fundamentals of Selling 13th Edition by Charles Futrell

Exercise 11

In the following statements, write down each idea that is a benefit:
A) Counselor talking to a student: "To improve your science grade, Susie, you must establish better study habits."
B) Construction supervisor talking to a worker: "That job will be a great deal easier, Joe, and you won't be as tired when you go home nights if you use that little truck over there."
C) Father talking to his son: "You will make a lot of friends, Johnny, and be respected at school if you learn how to play the piano."
D) Banker talking to customer: "If you open this special checking account, Ms. Brown, paying your bills will be much easier."