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Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018 Exercise 13
In the following statements, determine what parts of each statement are features, advantages, or benefits.
A) Hardware sales representative to homeowner: "Blade changing is quick and easy with this saw because it has a push-button blade release."
B) Consumer sales representative to grocery store buyer: "The king-size package of Tide will bring in additional profits because it is the fastest selling, most economical size."
C) Clothing salesperson to customer: "For long wear and savings on your clothing costs, you can't beat these slacks. All the seams are double-stitched and the material is 100 percent Dacron."
A) Hardware sales representative to homeowner: "Blade changing is quick and easy with this saw because it has a push-button blade release."
B) Consumer sales representative to grocery store buyer: "The king-size package of Tide will bring in additional profits because it is the fastest selling, most economical size."
C) Clothing salesperson to customer: "For long wear and savings on your clothing costs, you can't beat these slacks. All the seams are double-stitched and the material is 100 percent Dacron."
Explanation
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-Feature: This defines all the physical ...
Fundamentals of Selling 13th Edition by Charles Futrell
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