Fundamentals of Selling 13th Edition by Charles Futrell

Exercise 15

Indicate which of the following statements is a feature, advantage, or benefit. Write your answer on a sheet of paper.
a. Made of pure vinyl.
b. Lasts twice as long as competing brands.
c. It's quick-frozen at 30 8 below zero.
d. Available in small, medium, and large sizes.
e. New.
f. No unpleasant aftertaste.
g. Saves time, work, and money.
h. Approved by Underwriters Laboratories (UL).
i. Gives 20 percent more miles to the gallon.
j. Contains XR-10.
k. Baked fresh daily.
l. Includes a one-year guarantee on parts and labor.
m. Is packed 48 units, or eight six-packs, to the case.
n. Guaranteed to increase your sales by 10 percent.
o. Adds variety to your meal planning.