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book Fundamentals of Selling 13th Edition by Charles Futrell cover

Fundamentals of Selling 13th Edition by Charles Futrell

Edition 13ISBN: 978-0077861018
book Fundamentals of Selling 13th Edition by Charles Futrell cover

Fundamentals of Selling 13th Edition by Charles Futrell

Edition 13ISBN: 978-0077861018
Exercise 14
As a salesperson for Montreal Satellites, you sell television satellite dishes for homes, apartments, and businesses. After installing a satellite in Jeff Sager's home, you ask him for a referral. Jeff suggests you contact Tom Butler, his brother-in-law.
Mr. Butler is a well-known architect who designs and constructs unique residential homes. Your objective is to sell Mr. Butler a satellite for his office and home in hopes that he will install them in the homes he builds. Certainly he is a center of influence and a good word from him to his customers could result in numerous sales. Thus, another objective is to obtain referrals from Mr. Butler.
You get the appointment and are now in Mr. Butler's office trying to get him to buy a satellite for his home and office. Sometime during the presentation you are going to ask for a referral. What would you say
Explanation
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After getting an appointment Mr. B, the ...

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Fundamentals of Selling 13th Edition by Charles Futrell
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