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Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018Fundamentals of Selling 13th Edition by Charles Futrell
Edition 13ISBN: 978-0077861018 Exercise 8
An important part of planning a sales call is the development of a customer benefit plan. What are the major components of the customer benefit plan What is the difference in developing a customer benefit plan for a General Foods salesperson selling consumer products versus an industrial salesperson selling products for a company such as IBM
Explanation
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The customer benefit plan for ...
Fundamentals of Selling 13th Edition by Charles Futrell
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