Fundamentals of Selling 13th Edition by Charles Futrell

Exercise 17

Contact the person in charge of the health and beauty aids department of a local supermarket. In an interview with this person, ask questions to determine what service activities salespeople perform in the department. For example, do they build product displays, put merchandise on the shelves, straighten products on the shelves, and keep a record of how much product is in the store Also, determine how the department head feels salespeople can provide the best service.