International Business 9th Edition by Charles Hill

Exercise 17

Your company has developed a new product that has universal appeal across countries and cultures. In fact, it is expected to achieve high penetration rates in all the countries where it is introduced, regardless of the average income of the local populace. Considering the costs of the product launch, the management team has decided to initially introduce the product only in countries that have a sizeable population base. You are required to prepare a preliminary report with the top ten countries in terms of population size. A member of management has indicated that a resource called the " World Population Data Sheet " may be useful for the report. Since growth opportunities are another major concern, the average population growth rates should be listed also for management's consideration.