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International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240 Exercise 10
Reread the Management Focus on Procter Gamble, then answer the following questions:
a) What strategy was Procter Gamble pursuing when it first entered foreign markets in the period up until the early 1980s?
b) Why do you think this strategy became less viable in the 1990s?
c) What strategy does Proctor Gamble appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?
a) What strategy was Procter Gamble pursuing when it first entered foreign markets in the period up until the early 1980s?
b) Why do you think this strategy became less viable in the 1990s?
c) What strategy does Proctor Gamble appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?
Explanation
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a) Many students will probably suggest t...
International Business 9th Edition by Charles Hill
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