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book International Business 9th Edition by Charles Hill cover

International Business 9th Edition by Charles Hill

Edition 9ISBN: 978-0078029240
book International Business 9th Edition by Charles Hill cover

International Business 9th Edition by Charles Hill

Edition 9ISBN: 978-0078029240
Exercise 13
Reread the Management Focus on the rise and fall of the matrix structure at Dow Chemical, then answer the following questions:
a) Why did Dow first adopt a matrix structure? What were the problems with this structure? Do you think these problems are typical of matrix structures?
b) What drove the shift away from the matrix structure in the late 1990s? Does Dow's structure now make sense given the nature of its businesses and the competitive environment it competes in?
Explanation
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a) Dow Chemical initially adopted the ma...

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International Business 9th Edition by Charles Hill
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