International Business 9th Edition by Charles Hill

Exercise 9

A vital element in a successful international market entry strategy is an appropriate fit of skills and capabilities between partners. As such, the Entrepreneur magazine annually publishes a ranking of the "Top Global Franchises". Provide a list of the top 10 companies that pursue franchising as a mode of international expansion. Study one of these companies in detail and provide a description of its business model, its international expansion pattern, desirable qualifications in possible franchisees, and the support and training typically provided by the franchisor. Are there areas where improvement can be made for the company to maintain competitiveness? Provide sufficient justification for your position.