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International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240 Exercise 34
How would you characterize the strategy now being pursued by Coke? What is the enterprise trying to do? How is this different from the strategies of both Goizueta and Daft? What are the benefits? What are the potential costs and risks?
Explanation
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Case summary:
Company CCC is known as th...
International Business 9th Edition by Charles Hill
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