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International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240 Exercise 36
What does the evolution of Coke's strategy tell you about the convergence of consumer tastes and preferences in today's global economy?
Explanation
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Case summary:
Company CCC is known as th...
International Business 9th Edition by Charles Hill
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