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International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240 Exercise 31
What was the strategic rationale underlying JCB's entry into India in 1979, and China in 2005? Given that capital to fund expansion is limited, does it make more sense for JCB to expand its presence in these markets, as opposed to more developed markets, such as those of Western Europe?
Explanation
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Case summary:
In 1979, Company JJB manuf...
International Business 9th Edition by Charles Hill
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