
International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240
International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240 Exercise 12
Why does Microsoft's traditional strategy of "one-size-fits-all" not work well in emerging markets like India? What is different about these markets? How do customers differ both in their characteristics and in the way they use technology?
Explanation
Case summary:
Company MSS is the most po...
International Business 9th Edition by Charles Hill
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