expand icon
book International Business 9th Edition by Charles Hill cover

International Business 9th Edition by Charles Hill

Edition 9ISBN: 978-0078029240
book International Business 9th Edition by Charles Hill cover

International Business 9th Edition by Charles Hill

Edition 9ISBN: 978-0078029240
Exercise 12
Why does Microsoft's traditional strategy of "one-size-fits-all" not work well in emerging markets like India? What is different about these markets? How do customers differ both in their characteristics and in the way they use technology?
Explanation
Verified
like image
like image

Case summary:
Company MSS is the most po...

close menu
International Business 9th Edition by Charles Hill
cross icon