
International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240
International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240 Exercise 3
How does Microsoft vary the marketing mix of its existing product offerings to gain traction with Indian customers? What else has Microsoft done to make headway in India?
Explanation
Microsoft has focused on finding not onl...
International Business 9th Edition by Charles Hill
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