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International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240International Business 9th Edition by Charles Hill
Edition 9ISBN: 978-0078029240 Exercise 10
Reflect on the standardization versus adaptation debate as it relates to marketing fast food and processed food in China. Using the '4Ps' of marketing, discuss how companies should approach the market. Which elements in the marketing mix can be standardized? Which elements must be adapted to suit local preferences?
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International Business 9th Edition by Charles Hill
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