Contemporary Management 8th Edition by Gareth Jones,Jennifer George

Exercise 18

Go to IDEO's website ( www.ideo.com ) and read about this company. Try to find indicators of IDEO's culture that are provided on the website. How does the design of the website itself, and the pictures and words it contains, communicate the nature of IDEO's organizational culture? What kinds of people do you think would be attracted to IDEO? What kinds of people do you think would be likely to be dissatisfied with a job at IDEO?