
Contemporary Management 8th Edition by Gareth Jones,Jennifer George
Edition 8ISBN: 978-1259927652
Contemporary Management 8th Edition by Gareth Jones,Jennifer George
Edition 8ISBN: 978-1259927652 Exercise 8
Go to the website of Kraft, the food services company ( www.kraft.com ). Click on "Corporate Information" and then explore its brands.
Given the way it describes its brands, what kind of divisional structure do you think Kraft uses? Why do you think it uses this structure?
Given the way it describes its brands, what kind of divisional structure do you think Kraft uses? Why do you think it uses this structure?
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Contemporary Management 8th Edition by Gareth Jones,Jennifer George
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