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Contemporary Management 8th Edition by Gareth Jones,Jennifer George
Edition 8ISBN: 978-1259927652Contemporary Management 8th Edition by Gareth Jones,Jennifer George
Edition 8ISBN: 978-1259927652 Exercise 22
Go to the website of Kraft, the food services company ( www.kraft.com ). Click on "Corporate Information" and then explore its brands.
Click on featured brands and look at products like its Oreo cookies. How is Kraft managing its different brands to increase global sales? What do you think are the main challenges Kraft faces in managing its global food business to improve performance?
Click on featured brands and look at products like its Oreo cookies. How is Kraft managing its different brands to increase global sales? What do you think are the main challenges Kraft faces in managing its global food business to improve performance?
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Contemporary Management 8th Edition by Gareth Jones,Jennifer George
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