Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf

Exercise 5

Elements of eBay's strategy have evolved in meaningful ways since the company's founding in 1995. After reviewing all of the links at the company's investor relations site, which can be found at investor.ebayinc.com, prepare a one-to two-page report that discusses how its strategy has evolved. Your report should also assess how well eBay's strategy passes the three tests of a winning strategy.