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Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf
Edition 4ISBN: 978-0078112898Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf
Edition 4ISBN: 978-0078112898 Exercise 4
What are the "weapons of competition" that rival companies in your industry can use to gain sales and market share? See Figure 3.7 to help you identify the various competitive factors.
FIGURE 3.7 Factors Affecting the Strength of Competitive Rivalry
FIGURE 3.7 Factors Affecting the Strength of Competitive Rivalry
Explanation
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There are two important weapons for comp...
Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf
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