Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf

Exercise 2

What internal strengths and weaknesses does your company have? What external market opportunities for growth and increased profitability exist for your company? What external threats to your company's future well-being and profitability do you and your comanagers see? What does the preceding SWOT analysis indicate about your company's present situation and future prospects-where on the scale from "exceptionally strong" to "alarmingly weak" does the attractiveness of your company's situation rank?