Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf

Exercise 1

Chile's largest producer of wine, Concha y Toro, chooses to compete in Europe, North America, the Caribbean, and Asia using an export strategy. Go to the investor relations section of the company's website ( www.conchaytoro.com/thecompany/investor-relations/ ) to review the company's press releases, annual reports, and presentations. Why does it seem that the company has avoided developing vineyards and wineries in wine growing regions outside of South America? For what reasons does Concha y Toro likely have to pursue exporting rather than stick to a domestic-only sales and distribution strategy?