Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf

Exercise 6

The questions below are for simulation participants whose companies operate in an international market arena. If your company competes only in a single country, then skip the questions in this section.
Which one of the following best describes the strategic approach your company is taking to try to compete successfully on an international basis?
• Multidomestic or think local, act local approach
• Global or think global, act global approach
• Transnational or think global, act local approach
Explain your answer and indicate two or three chief elements of your company's strategy for competing in two or more different geographic regions.