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Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf
Edition 4ISBN: 978-0078112898Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf
Edition 4ISBN: 978-0078112898 Exercise 2
What specific resources and capabilities does your company possess that would make it attractive to diversify into related businesses? Indicate what kinds of strategic fit benefits could be captured by transferring these resources and competitive capabilities to newly acquired related businesses.
Explanation
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Resources and capabilities that are cons...
Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf
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