Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf

Exercise 4

If your company opted to pursue a strategy of related diversification, what industries or product categories could your company diversify into that would allow it to achieve economies of scope? Name at least two or three such industries/product categories, and indicate the specific kinds of cost savings that might accrue from entry into each of these businesses/product categories.