Essentials of Strategic Management: The Quest for Competitive Advantage 4th Edition by John Gamble, Arthur Thompson, Margaret Peteraf

Exercise 1

Ikea is widely known for its commitment to business ethics and environmental sustainability. After reviewing the About Ikea section of its website (www.ikea.com/ms/en_US/about_ikea/index.html), prepare a list of 10 specific policies and programs that help the company achieve its vision of creating a better everyday life for people around the world.