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Global Business Today 7th Edition by Charles Hill
Edition 7ISBN: 9780078137211Global Business Today 7th Edition by Charles Hill
Edition 7ISBN: 9780078137211 Exercise 4
By the 1990s the classic multinational strategic orientation was no longer working well for IBM. Why not?
Explanation
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The case shows the need of change in str...
Global Business Today 7th Edition by Charles Hill
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