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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 17
In order to sustain strong financial performance, what options did Essilor have? How should it expand geographically, if at all? Should its marketing strategies differ between advanced and lesser developed countries?
Explanation
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Essilor is the leading company in the ma...
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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