International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

Exercise 1

The European Union is home to more than 500 million (mostly well-heeled) consumers, making it one of the largest and most attractive markets worldwide. As firms contemplate selling goods in the EU, they conduct market research using secondary data. An excellent source of secondary data and site for learning about the EU is http://europa.eu, the official website of the EU. Visit the various links at this site and develop a profile of consumers in the EU.