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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 2
Identify a firm that proves its leadership in sustainability in an industry of your choice.For example, go to the sustainability reports on the websites of leading global brewing companies and compare their metrics for important performance indicators.
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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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