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Management 12th Edition by Richard Daft
Edition 12ISBN: 978-1337798846Management 12th Edition by Richard Daft
Edition 12ISBN: 978-1337798846 Exercise 4
On the Job: Honest Tea: Managing Change and Innovation
Questions
1. Part of Honest Tea's mission is to convince consumers to make healthier choices by offering innovative products. Based on what you saw in the video, describe at least two "disruptive innovations" this company has made to support this goal.
2. When Honest Tea decided to become a division of Coca-Cola, many employees and customers expressed resistance to that change. Based on what you know about the two companies, why do you think people might have resisted this change?
3. Of the implementation tactics described in the text, which tactics did Honest Tea's leaders most likely use to overcome that resistance?
Questions
1. Part of Honest Tea's mission is to convince consumers to make healthier choices by offering innovative products. Based on what you saw in the video, describe at least two "disruptive innovations" this company has made to support this goal.
2. When Honest Tea decided to become a division of Coca-Cola, many employees and customers expressed resistance to that change. Based on what you know about the two companies, why do you think people might have resisted this change?
3. Of the implementation tactics described in the text, which tactics did Honest Tea's leaders most likely use to overcome that resistance?
Explanation
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Management 12th Edition by Richard Daft
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