
Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752
Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 5
In 2009, Netflix had a marketing ROI of 178 percent. What does this mean in terms of the company's investment in marketing and sales?
Explanation
Marketing ROI is a measure of marketing ...
Market-Based Management 6th Edition by Roger Best
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