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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 21
Identify businesses that have developed different types of marketing advantage, and explain for each how this advantage affects profitability.
Explanation
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Marketing advantage can be described as ...

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Market-Based Management 6th Edition by Roger Best
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