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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 7
Why did Toyota enter the U.S. car market at the low-price point of the market instead of the mid-price or high-price point?
Explanation
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Market entry strategy
Market entry stra...
Market-Based Management 6th Edition by Roger Best
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