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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 19
For Yum Brands, what is meant by a "strategic market plan"?
Explanation
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For Y brands, strategic marketing plans ...
Market-Based Management 6th Edition by Roger Best
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