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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 13
The three interactive marketing performance tools and application exercises outlined here will add to your understanding of the use of variance analysis in assessing the performance of a marketing plan. To access the tools, go to www.MBM-BEST.com. Enter the data in each exercise to see the results. You may also enter your own data to see the results, and you may save your work. The three tools are based on Figure 15-13.
Variance Analysis-Marketing and Sales Expenses
? Change the actual marketing and sales expenses as a percentage of sales to 14 percent to evaluate the impact on profits.
Variance Analysis-Marketing and Sales Expenses
? Change the actual marketing and sales expenses as a percentage of sales to 14 percent to evaluate the impact on profits.
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Market-Based Management 6th Edition by Roger Best
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