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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 15
How do backward-looking marketing metrics help a business like McDonald's better understand its marketing performance?
Explanation
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Backward-looking marketing metrics:
Bac...
Market-Based Management 6th Edition by Roger Best
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