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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 19
How would you use the graphic on this chapter's first page and Figure 16-4 to assess Apple's 2010 marketing ROS (27.5 percent) and marketing ROI (323 percent)?
Explanation
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Marketing ROS is computed by dividing th...
Market-Based Management 6th Edition by Roger Best
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