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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 17
Give as many examples as you can for how adidas defies the common social criticisms of marketing.
2. Of the five,sustainable marketing principles discussed in the text, which one best describes adidas's approach?
3. Analyze adidas's business according to the societal classification of 'products (Figure 16.4).
4. Would Adidas be more financially successful if it were not so focused oil social responsibility? Explain.
Reference: Figure 16.4
2. Of the five,sustainable marketing principles discussed in the text, which one best describes adidas's approach?
3. Analyze adidas's business according to the societal classification of 'products (Figure 16.4).
4. Would Adidas be more financially successful if it were not so focused oil social responsibility? Explain.
Reference: Figure 16.4
Explanation
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1.There are following examples of how th...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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