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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 21
A gift shop owner purchases items to sell in her store. She purchases a chair for $125 and sells it for $275. Determine the following:
a. dollar markup
b. markup percentage on cost
c. markup percentage on selling price
a. dollar markup
b. markup percentage on cost
c. markup percentage on selling price
Explanation
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a.Calculating "dollar markup":
It is gi...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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