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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 18
Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential impact marketers have on each. (AACSB: Written and Oral Communication; Reflective Thinking)
Explanation
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Core beliefs/values are highly persisten...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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