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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 13
The chapter describes many companies' individual marketing efforts that customize products for individual customers, such as M Ms, PUMA, and Har-ley-Davidson. Find and describe another example and discuss whether the cost of customizing is worth the value provided to consumers. (AACSB: Communication; Reflective Thinking)
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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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