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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 11
If assigned by your instructor, complete these writing sections from your Assignments in the MyLab.
Describe how marketers manage service differentiation, other than through pricing, and describe an example of a service provider that has successfully differentiated its offering from competitors. (AACSB: Communication, Reflective Thinking)
Describe how marketers manage service differentiation, other than through pricing, and describe an example of a service provider that has successfully differentiated its offering from competitors. (AACSB: Communication, Reflective Thinking)
Explanation
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Marketers manage service differentiation...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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