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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 19
It appears that the sky is the limit regarding ideas for smartphone/tablet apps. In a small group, create an idea for new apps related to (1) business, (2) health, (3) education, (4) sports, and (5) shopping. (AACSB: Communication; Use of IT; Reflective Thinking)
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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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